After closing its mobile website last month, online fashion retailer Myntra is now moving to an app-only strategy by shutting down its desktop website. The company confirmed the move by telling NDTV Gadgets it will "focus on mobile, and will soon be mobile only," but the spokesperson refused to comment on whether this would happen as soon as May 1, as claimed in sections of the media.
Myntra, which became a part of the Flipkart last year, claims that around 85 percent of all users come to the site via the app anyway, and that around 63 percent of all purchases happen on the app. Therefore, maintaining both a desktop and an app presence was not warranted, the company believes.
Speaking about the growing importance of the mobile app platform in an interview last week, Prasad Kompalli, Head of e-commerce platform, Myntra told us over the phone that the growing adoption of smartphones has allowed it to become more than a catalog, which isn't necessarily possible when working on desktop.
"Mobile apps are the best platform for Myntra today," says Kompalli, "as they allow you to integrate with contacts, calendar, and camera, which can be used to improve user's experience in a number of ways."
The site currently sees approximately 4 million monthly active users, Kopalli says, and he adds that in terms of traffic, there are already some days where the app accounts for 90 percent of all people browsing Myntra.
We asked Flipkart if the company is going to follow a similar move, and why it shut down its mobile website.
Myntra, which became a part of the Flipkart last year, claims that around 85 percent of all users come to the site via the app anyway, and that around 63 percent of all purchases happen on the app. Therefore, maintaining both a desktop and an app presence was not warranted, the company believes.
Speaking about the growing importance of the mobile app platform in an interview last week, Prasad Kompalli, Head of e-commerce platform, Myntra told us over the phone that the growing adoption of smartphones has allowed it to become more than a catalog, which isn't necessarily possible when working on desktop.
"Mobile apps are the best platform for Myntra today," says Kompalli, "as they allow you to integrate with contacts, calendar, and camera, which can be used to improve user's experience in a number of ways."
The site currently sees approximately 4 million monthly active users, Kopalli says, and he adds that in terms of traffic, there are already some days where the app accounts for 90 percent of all people browsing Myntra.
We asked Flipkart if the company is going to follow a similar move, and why it shut down its mobile website.
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