Friday 26 December 2014

PK to Surpass Dhoom 3's Business: PVR Pictures

"All I can say is that Dhoom 3 which released last year had also done tremendous business at the box office, but with the way early signals are from PK, it's looking like a film which will end up with better box office and better occupancy," PVR Pictures CEO Kamal Giachandani said. 

Dhoom 3 amassed a whopping Rs 280.25 crore in terms of domestic collections, according to website Koimoi.com. PK has already collected Rs 136.61 crore in its first five days, according to this website.

PK is expected to continue its strong momentum in the absence of any major release in  next few weeks and Christmas holidays. Positive reviews and word-of-mouth publicity is expected to also boost the box office performance of PK.

"The occupancies have been over 90 per cent not just in PVR chain, but I believe across the country, which is quite a phenomenal act considering the film had an ultra-wide with almost 6,300 theatres," Mr Giachandani says.

Directed by Rajkumar Hirani and produced by Vidhu Vinod Chopra, PK was released on Friday. Alongside Aamir Khan, PK also stars Anushka Sharma, Sushant Singh Rajput and Sanjay Dutt.

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